| Print design projects
AutoPharm® Analytics software launch
Talyst is dedicated to improving health care with innovative medication management software and services to help caregivers better serve their patients.
Working with the brand tagline “The View Is Better Up Here,” I created a print advertising campaign that capitalized on the slogan and incorporated that into the design. I focused on showing that the in-patient hospital pharmacy shouldn’t be relegated as a lower-tier function of the hospital, but that it should be elevated to a higher, more well-regarded position within the hospital’s business.
AutoPharm® Enterprise software launch
I was tasked with creating a new look and feel for the AutoPharm® Enterprise software advertising campaign. Working with the tagline "Medication Inventory Management For The Win," I followed the momentum of the slogan and incorporated it into my design, which focused on sports and fitness. Throughout the project, I pushed the conceptual limits and created an ad that would stand out from Talyst’s competitors. The campaign was a success, putting a striking visual distance between Talyst and its competitors and we received positive customer feedback.
Long-term care brochure
A fresh new look for Long-term care
I was tasked with creating a new look and feel for the Long-term care brochure. Something I wanted to do since I started. Working with the new company branding. I pushed the conceptual limits and created a brochure that would stand out from Talyst’s Long-term care competitors.
Product Launch, T7xe treadmill
Matrix Fitness was spending a lot of money working with an outside agency to create product advertisements. I pitched my idea to management that we create the ads for the new T5xe treadmill marketing campaign in-house. My idea was embraced and I was able to execute my concepts; by keeping the T7xe treadmill campaign in-house the company reduced its spend by $9,000.
Mt. Hood Summer Ski and Snowboard Camp (MHSSC)
During this six-week rebranding project I designed a concept with an entirely new look and feel for the Mt. Hood Summer Ski and Snowboard Camp. As the sole designer, the project involved re-creating the MHSSC marketing brand guide and logo redesign.